The Blinded by Fear engraving: two hands pressed over a face
Chapter I — Blinded by Fear

Live Life Wrong

Live Life Wrong, in red brush lettering
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Chapter I · Just landed

New Arrivals

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Next from the house

 

 

The list

The next chapter opens to the list first.

The list gets in first.

You are on the list.

Chapter I · The campaign

Lookbook

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Blinded by Fear hoodie in black, climbing a concrete stairwell
Blinded by Fear tee in bone, in a bodega aisle
Blinded by Fear hoodie in bone, walking through a sunlit concrete room

Chapter I as it is worn. Concrete, a stairwell, a bodega, one afternoon.

The Manifesto

Wrong, on purpose.

Somebody already decided what the right life looks like. The right job, the right street, the right clothes, the right age to stop. Live Life Wrong is for the people who heard all of it and went the other way.

We print in chapters. Every piece is printed once, numbered, and written into the registry the day it is bought. No restocks. No seasons. Nobody’s permission. Wear it like you chose it, because you did: live life on your terms.

Discover the Collection Read the Manifesto
Since birth · Property of LLW

The Registry

Every piece ships with its own number, written into the registry the moment it is bought. The number is the proof it is ours, and the record that it is yours.

  • Numbered once
  • Registered at purchase
  • Verifiable by anyone
How the registry works
Certificate ofAuthenticity
Edition

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Nº000/ —
Chapter
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Registered
Tap to verify yours
For the house
Verify a number

The number is printed on the label inside the piece.

Numbers and dates only. No names.

Open the certificate

Chapter I · Eight pieces

The Collection

Printed once, never restocked
Blinded by Fear tee in bone, worn in a bodega aisle
TeesShop tees
 Blinded by Fear hoodie in black, climbing a concrete stairwell
HoodiesShop hoodies
 Property of LLW tee in white, the cherub on the back
Numbered editionsShop editions
View the Full Collection